- Branded content
Having a healthy lifestyle has become more and more important in Portugal. However, achieving a balance in a sometimes hectic lifestyle is not always an easy task. But sometimes what we need is to adopt simple habits and rituals so we can feel more focused and healthier.
Bearing that in mind, FOX Media, Initiative and Compal Vital worked together to create “ABC of a Balanced Lifestyle by Compal Vital”. There are 6 pills of 60 seconds each. Each one of them deals with a different topic and they will be broadcast for six weeks.
Ana Cunha will present the format and the pills focus on healthy routines and the following topics: “Balanced Diet”; “Fruit Benefits”; “Sedentary lifestyle: how to fight it?”; “I want to do sports: which one is more appropriate for me?”; “Your mind also needs to exercise” and “Running: tips and tricks”.
This format will also feature some suggestions of healthy and relaxing activities to do in Lisbon, Porto and Algarve.
“ABC of a Balanced Lifestyle by Compal Vital” will be on FOX channels’ breaks for six weeks.
FNAC – National Geographic Summit 2017
FNAC, as Gold Sponsor, put in an appearance in the National Geographic’s live experiment, which gathered scientists, explorers, and adventurers, with the purpose of inspiring everyone to have a broader perspective on the planet and on humankind, in order to act today for a better and greater future for everyone.
At the National Geographic Summit 2017, there were three internationally famous speakers, who brought very important themes that represent huge challenges of our modern days: The Human Condition in an Interconnected World, by Jodi Cobb; The Global Food Waste, by Tristram Stuart; and, finally, Nature, Animals and Cultures – Reasons
Ben & Jerry’s | Exclusive Sponsor
Ben&Jerry's is the exclusive sponsor of Prison Break in FOX.
To announce this première, there was an activation at Amoreiras – a wall where people could be the face of freedom, which also had the support of Ben & Jerry's.
In order to prepare the première, a stunt was sent to 500 contacts (clients and journalists): Ben & Jerry's ice-cream inviting people to watch the show and to feel on cloud nine.