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Ben & Jerry’s | Exclusive Sponsor

Ben&Jerry's sponsor of Prison Break

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Videos

Channel:

  • FOX

Project type:

  • Eventos
  • Patrocínio

Promotion channels:

  • FOX

Brands:

  • Ben&Jerrys

Agency:

  • Initiative

Date:

  • Apr-17

Ben&Jerry's is the exclusive sponsor of Prison Break in FOX.

To announce this première, there was an activation at Amoreiras – a wall where people could be the face of freedom, which also had the support of Ben & Jerry's.

In order to prepare the première, a stunt was sent to 500 contacts (clients and journalists): Ben & Jerry's ice-cream inviting people to watch the show and to feel on cloud nine.

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