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FOX Life Mark It Porto 2016

More than a market, FOX Life created a family leisure-time

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Channel:

  • FOX Life

Project type:

  • Eventos

Promotion channels:

  • FOX Life
  • FOX
  • 24 Kitchen

Digital:

  • Facebook
  • Instagram
  • Website

Brands:

  • Cigala
  • Compal
  • Lidl
  • Schweppes
  • Somersby
  • Toyota

Agency:

  • Initiative
  • Zenithoptimedia
  • Carat
  • Diretos

Date:

  • May-16
  • Market marks the beginning of the channel's Summer campaign
  • Big party FOX Life Party It on Saturday 14th May with DJ's Filipe Gonçalves, Kamala and Demo
  •  FOX Life Mark It is sponsored by Lidl, Somersby, Toyota, Compal, Cigala and Schweppes
  • Initiative is supported by Radio Nova Era and Câmara Municipal do Porto.

In 2016 the channel took FOX Life Mark It to the North, to Alfândega do Porto. FOX Life Mark It took place on 14th and 15th May, between 11 am and 7 pm. The initiative took to the Douro banks some of the most prestigious independent national brands. Mark It was open to the public free of charge and it was the perfect place to welcome Summer and keep track of the latest fashion, beach, jewellery, beauty and kids' trends. Mark It visitors also had the opportunity to participate in FOX Life and sponsors' activities on 14th and 15th May in Sala do Arquivo da Alfândega. In the evening of the first day there was a party - FOX Life Party It - with different DJ's (Filipe Gonçalves, DJ Kamala and DJ Demo) in the Sala Nascente da Alfandega. The tickets to the party were available on the FOX Life facebook page. This party welcomed summer nights and the rooms were decorated accordingly.

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