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Lidl – Event to launch the “Perfect Recipe”

An experience by Lidl

Photos
Videos

Channel:

  • FOX
  • FOX Life

Project type:

  • Eventos
  • Spots criativos

Promotion channels:

  • FOX Life
  • FOX

Brands:

  • Lidl

Agency:

  • Diretos

Date:

  • Mar-16

• Event on Trindade Theater in Lisbon, where Lidl offered the guests an experience for all the senses
• Sétima Legião and JOP (an orchestra of young people) were the musical guests

FOX supported Lidl to launch the campaign “Perfect Recipe”. Surrounded by aromas and flavors, the guests had the opportunity to hear the unforgettable band from the 80s Sétima Legião, who got together exclusively to promote the Perfect Recipe. The talented musicians from the Jovem Orquestra Portuguesa also took part in the event.
Under the motto ‘The Perfect Recipe To Be Happier’, the advertising campaign of Lidl Portugal for 2016 «aims to inspire Portuguese people to be happier and to celebrate the small and big moments in life, without forgetting we only need to add the right portions of inspiration and joy, among family or friends», says Filipa Appleton, marketing director of Lidl Portugal.
The video of the event was aired on FOX and FOX Life.

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