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Lidl – Family Chef

With Henrique Sá Pessoa



  • FOX Life
  • 24 Kitchen

Project type:

  • Branded content

Promotion channels:

  • FOX Life
  • 24 Kitchen


  • Facebook


  • Lidl


  • Havas Media


  • Mar-18

• Henrique Sá Pessoa and his daughter are the main characters of “Family Chef”
• Simple and practical recipes, Lidl is the exclusive sponsor of the program

'Family Chef' reinforces the number of national production programs of Fox Networks Group (more than 200 episodes per year) and is the first in which Henrique Sá Pessoa is accompanied by his daughter Inês. In it, the Portuguese public can know the more personal side of the chef, his day-to-day life and his relationship with his family and friends. It shows healthy, delicious, practical recipes for the various moments, such as recipes and tips for preparing a party, to accompany a football game, or even for a pajama party, illustrating how a chef's recipes can be simple and replicable at various times, even in more complex and busy family contexts.

Present in the day-to-day life of the Portuguese with an offer of fresh and quality products at the best price, Lidl's association with this production is part of the brand strategy, which has come astonishing through its positioning of proximity, practicality and innovation, coupled with a quality offer at the best price. It is possible to make all the purchases for a family in Lidl, as well as to find all the necessary kitchen utensils for the most varied recipes, and this project helps to demonstrate it: in the Lidl the time of the families is a concern and the practicality is a warranty.

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