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National Geographic Summit 2018 | Second Edition

A day to celebrate our planet

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Channel:

  • FOX
  • FOX Life
  • FOX Movies
  • NGC
  • FOX Comedy

Project type:

  • Eventos

Promotion channels:

  • FOX Life
  • FOX
  • FOX Movies
  • NGC
  • FOX Comedy

Brands:

  • Jeep
  • Fnac
  • Continente
  • Ben&Jerrys
  • Galp

Agency:

  • Initiative
  • Mindshare
  • Arena
  • Starcom Mediavest
  • Diretos

Date:

  • Apr-18

• Second edition of National Geographic Summit in Portugal
• Gold Sponsorships: FNAC, Ben&Jerry’s, Galp, Jeep and Continente
• Transversal event to the general public: from men and women from 7 to 85 years
• Activation of the brands during the event
• Presence and mention of the brand at the end of speech of the speakers

The National Geographic Summit (Nat Geo Summit), took place on 11th and 12th April at the Coliseu dos Recreios, and was the first of three European editions, followed by Madrid and Paris. This event featured by FNAC, Ben & Jerry's, Galp, Jeep and Continente as gold sponsors.

National Geographic, brought to Portugal on the first day of the event Sylvia Earle, the world's most respected marine biologist and the world's longest consecutive astronaut, Terry Virts. But also, the ultra-premium wildlife photographer Charlie Hamilton James, the North American activist Hyeonseo Lee and Nat Geo journalist Mariana van Zeller, star of the Inside USA series, to share their life experiences and convey a warning message and contribution to the preservation of our planet and to the building a more tolerant world.

The second day of the Nat Geo Summit was dedicated to the schools and to the storytelling. In the morning, the students were able to listen and share experiences with the astronaut Terry Virts. Furthermore, it had presented the developed works by these students under the theme “Spacial Ideas”.

In the afternoon, recognizing the importance of the storytelling Nat Geo, well present in the productions of National Geographic, there was a Masterclass dedicated to the theme with the presence of the speaker and writer Will Storr, awarded by his books and his work in the field of investigative journalism.

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