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Nescafé Dolce Gusto – Cultural Suggestions

An invitation to discover different kinds of art

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Videos

Channel:

  • FOX
  • FOX Life
  • FOX Movies
  • NGC

Project type:

  • Branded content

Promotion channels:

  • FOX Life
  • FOX
  • FOX Movies
  • NGC

Digital:

  • Facebook
  • Website

Brands:

  • NESCAFE Dolce Gusto

Agency:

  • Zenithoptimedia

Date:

  • Nov-15
  • Nescafé Dolce Gusto invites you to drink coffee and to discover eight cultural weekends from north to south of the country.
  • A creative concept with Fox Media signature to celebrate the launch of a new Dolce Gusto coffee machine.

Throughout the eight cultural entertainment capsules, Nescafé Dolce Gusto invited the Portuguese people to discover exhibitions, concerts, classical dance shows, themed festivals and others forms of art, during November and December.  That is why the brand embraced Fox Media's creative proposal for the release of its new coffee machine, which presents itself as a work of art inspired by the coffee's shape, when it's served.

The brand also presented its new coffee type, the Yunnan Espresso and its latest teas, the Macaron Green Tea and the Citrus Honey Black Tea.

The advertisement on the Fox, Fox Life, Fox Movies and NGC channels was amplified by Fox and Fox Life's Facebook posts, as well as with digital spots, allowing the brand to broaden its reach and to communicate through relevant content to its target audience.

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