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Renault – Retroshow Limited Edition

Renault and FOX Media create a TV series

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Channel:

  • FOX Life

Project type:

  • Branded content

Promotion channels:

  • FOX Life
  • FOX

Brands:

  • Renault

Agency:

  • OMD

Date:

  • Jun-15

• Creation of a series for a brand
• Funny content in which a team of experts in vintage objects goes through Lisbon searching for antiquities inside Renault vehicles
• This is a project based on FOX Media's motto "Tell a bigger story"

What if breaks were so interesting as the actual programmes? This is the question that lead to the creation of FOX Media. Renault has also required FOX Media's services to promote some of its vehicles in an original way. This is how Retroshow was born. It's a funny series of 12 episodes (8 minutes each) in which two brothers, Pedro and Miguel, and a staff member, Ana, travel around the country in their Renault searching for vintage objects for their shop, Retroshop. Although they have very different personalities and moods, they share a passion - Vintage and Retro.

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