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Smart – Lisbon and Porto

Explore the city at the smart wheel

Photos
Videos

Channel:

  • FOX
  • FOX Life

Project type:

  • Branded content

Promotion channels:

  • FOX Life
  • FOX

Digital:

  • Facebook

Brands:

  • Smart

Agency:

  • Zenithoptimedia

Date:

  • Feb-18

• Smart invites to visit the places more emblematic of Lisbon and Porto
• 4 episodes in 4 different places: Portas do Sol viewpoint and The smallest bookshop in the world | The Clerigos tower and The Pergola of Foz | Route of Portuguese Ceramic Tiles | Porto Riverside and Serralves

FOX and smart have come together to show the most emblematic places in Lisbon and Porto, which have one feature in common: they do not have easy access ... unless you have a smart vehicle.
Through 25 second episodes on FOX and FOX Life channels that were also available on brand’s social networks, new recommendations for leisure and eating in those cities were shared each week.
FOX Media designed new campaign and creativity “I smart Lisbon/Porto” in partnership with Smart and Zenith media agency.

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