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Springfield – Contest

Springfield and FOX Life challenged bloggers to create looks for the season

Photos
Videos

Channel:

  • FOX Life

Project type:

  • Spots criativos

Brands:

  • Springfield

Agency:

  • Executive Media

Date:

  • Mar-14
  • Engagement with the channel's community of bloggers
  • Winners received 50 euros gift cards

Springfield and FOX Life created TV moments in which they invited fans to create looks with the Springfield clothes for the season. The challenge was also sent to the bloggers that belong to the FOX Life community. They are now more than 400. Winners received 50 euros gift cards to spend in the Springfield stores so they can update their closets.

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