- Thousands of "The X-Files" fans visited the UFO, displayed near Estação do Oriente, in Lisbon
- More than 2.000 people shared their photos on Facebook with the hashtag #FicheirosSecretos
As the sponsor of "The X-Files", Seat joined the promotion campaign of the series, that included a stunt where the X-Files spaceship stood in front of Estação do Oriente, accompanied by a special set of lights and sound, as well as a digital campaign on Facebook and Instagram. From December 14th until mid February, there were several Nuno Gervásio's photos published on social networks, a photographer that recreated a misterious environment through a set of lights, several mysterious figures and alien-like creatures in scenarios immediately recognizable as Lisbon, Oporto and Coimbra.
FNAC – National Geographic Summit 2017
FNAC, as Gold Sponsor, put in an appearance in the National Geographic’s live experiment, which gathered scientists, explorers, and adventurers, with the purpose of inspiring everyone to have a broader perspective on the planet and on humankind, in order to act today for a better and greater future for everyone.
At the National Geographic Summit 2017, there were three internationally famous speakers, who brought very important themes that represent huge challenges of our modern days: The Human Condition in an Interconnected World, by Jodi Cobb; The Global Food Waste, by Tristram Stuart; and, finally, Nature, Animals and Cultures – Reasons
Ben & Jerry’s | Exclusive Sponsor
Ben&Jerry's is the exclusive sponsor of Prison Break in FOX.
To announce this première, there was an activation at Amoreiras – a wall where people could be the face of freedom, which also had the support of Ben & Jerry's.
In order to prepare the première, a stunt was sent to 500 contacts (clients and journalists): Ben & Jerry's ice-cream inviting people to watch the show and to feel on cloud nine.