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Seat – Special Sponsorship on “The X-Files”

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Channel:

  • FOX

Project type:

  • Eventos
  • Patrocínio

Digital:

  • Facebook
  • Instagram

Brands:

  • Seat

Agency:

  • Mediacom

Date:

  • Jan-16
  • Thousands of "The X-Files" fans visited the UFO, displayed near Estação do Oriente, in Lisbon
  • More than 2.000 people shared their photos on Facebook with the hashtag #FicheirosSecretos

As the sponsor of "The X-Files", Seat joined the promotion campaign of the series, that included a stunt where the X-Files spaceship stood in front of Estação do Oriente, accompanied by a special set of lights and sound, as well as a digital campaign on Facebook and Instagram. From December 14th until mid February, there were several Nuno Gervásio's photos published on social networks, a photographer that recreated a misterious environment through a set of lights, several mysterious figures and alien-like creatures in scenarios immediately recognizable as Lisbon, Oporto and Coimbra.

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