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Toyota – Special Sponsor of “Story of God” with Morgan Freeman

The brand joins NGC’s biggest bet

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Videos

Channel:

  • NGC

Project type:

  • Patrocínio

Promotion channels:

  • FOX Life
  • FOX
  • 24 Kitchen
  • FOX Movies
  • FOX Crime
  • NGC

Digital:

  • Facebook

Brands:

  • Toyota

Agency:

  • Carat

Date:

  • Mar-16

• The first episode of “Story of God” was the show with the biggest audience of the channel since 2011
• The brand put in an appearance through several means - outdoors, radio, press, digital, and Onair

Toyota accepted FOX Media’s challenge and was the special sponsor of NGC’s new show “Story of God”, presented and produced by Morgan Freeman. Toyota was linked to all the publicity of the show, which involved a great campaign, including Onair, among FOX channels and NGC; a digital campaign on Facebook NGC; Outdoors in the main city centers; press, in publications like Visão or Expresso; radio.

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