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FNAC – National Geographic Summit 2017

A wider view

Photos
Videos

Channel:

  • NGC

Project type:

  • Eventos

Promotion channels:

  • FOX Life
  • FOX
  • FOX Movies
  • NGC

Digital:

  • Facebook

Brands:

  • Fnac

Agency:

  • Mindshare

Date:

  • May-17

• First big event of National Geographic in Portugal
• Gold Sponsor from FNAC
• Almost 1600 participants in three days
• An event for all the people: from women to men, from 14 to 85
• Brand activation through a gift to all participants
• Presence and mentioning of the brand throughout the event

FNAC, as Gold Sponsor, put in an appearance in the National Geographic’s live experiment, which gathered scientists, explorers, and adventurers, with the purpose of inspiring everyone to have a broader perspective on the planet and on humankind, in order to act today for a better and greater future for everyone.

At the National Geographic Summit 2017, there were three internationally famous speakers, who brought very important themes that represent huge challenges of our modern days: The Human Condition in an Interconnected World, by Jodi Cobb; The Global Food Waste, by Tristram Stuart; and, finally, Nature, Animals and Cultures – Reasons for Hope, by Jane Goodall.

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