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Seat – “ABC do Running” S4



  • FOX

Project type:

  • Branded content

Promotion channels:

  • FOX


  • Seat


  • PHD


  • Oct-19

• A successful format from the partnership between FOX Media and SEAT;
• Tips for those who adopt, or intend to adopt, the race as a hobby.

FOX channels, in partnership with SEAT, premiered on September 16th, the fourth edition of ‘ABC do Running’. This format focuses on running as wellbeing and sport promoting, presenting in six episodes, several tips for those who practice or want to start practicing, this physical exercise.
In the new Running ABC season, José Guimarães, head of the blog "From Sedentary to Marathon Runner", surrounded by extraordinary landscapes, shared suggestions on how to explore the city, or even the rest of the country, on the run; shows the health benefits of this practice; explains the various modalities within the race; addresses the theme of local race groups and finally explains the importance of running for a cause.

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